The Balance of Technology. Guest Post John Gessford

I remember hearing complaints about the iPhone not being able to extensively customize Settings. Conversely, Samsung’s Galaxy allowed for much more customizing and advanced features. Are Samsung’s programmers that much smarter than Apple’s? I doubt it.

It’s my opinion (I don’t have proof) the reason for the lack of advanced features in the iPhone is Apple made a strategic decision to keep things as simple as possible, allowing them to cast a much wider net of users from children to grandparents. When you look at Apple’s market share of the smartphone market, their strategy paid off handsomely.

This concept of “technical balance” between advanced features and a user-friendly interface play a part in all types of software, including CRMs, website hosting and CRE offering memorandum generating software like CREOP.

At CREOP, we are very cognizant of this technical dichotomy. We make huge efforts to keep the user experience pleasant which means keeping all the complicated calculations and formulas hidden behind the walls of code. We pushed the boundaries once with a really cool 1031 exchange feature. After analyzing how often this feature was used, we learned not enough people used this feature to justify its existence. The lack of use was not due to a complicated interface, (it was actually user-friendly) but data was required from the Seller in order to give a complete picture. This needed data was more information than brokers typically obtain.

Being on the software creation side and participating in the process of balancing technology has given me great respect for Apple and companies like them. It’s tantamount to a Dilbert comic strip. Telling a story and making it funny in just 3 or 4 sentences is truly an art.


LinkedIn: John Gessford


Add comment