REI Wise Financial Analysis And Marketing Software

REI Wise Financial Analysis and Marketing Software for Commercial Real Estate.

REI Wise.

One of the neat things about having an online presence is that people seek you out and want to show you cool and interesting stuff. Case in point REI Wise. Take a look at their introductory video called REI Wise Impact. They are a software firm that they think provides a unique solution for the commercial real estate industry that is currently geared towards brokers. Their entire goal is to make the agent/broker’s back office system more efficient and professional, so brokers can spend more time on core brokerage activities of prospecting, client retention, and closing deals. They effectively automate financial analysis, print marketing, online publications, transaction management and communication within one integrated platform. The platform works with both investment sales and leasing representation. Please click the link for an informational landing page for a recent promotion they have with NAR:

Plenty of Ways to Learn The System.

15 Minute PowerBroker Introduction

Building Your Business with the PowerBroker Suite

Featured Services – Analysis Tools, Free Listing Service, RE Exchange

Introduction to the Secure Virtual Deal Room

Build a Brand Through a Disciplined Marketing Campaign

Automated Comps Library and Reports

Commercial Lease Training

Creating a Lease Analysis in 45 Minutes

Investment Analysis Training – Retail Overview

Investment Analysis Training – MultiFamily

Investment Analysis Training – NNN Retail Report

New Feature Comparables Manager and BOV BPO Report

BOV Report for Retail

BOV Report for MultiFamily

Working the Buy Side – Investment Analysis

Sales Lease Back Analysis

Real world use by Oak Crest Commercial Real Estate.

Many thanks to Brendan Erickson and the “goddess” of CRE Jean Maday for the heads up. BTW(disclosure) I do not get a penny for this!







Duke Long


  • I wish they had a package to do a simple proforma for us lowly developers. Not that we’re developing much right now. I’ve only seen a few brokers that are using this and I’m surprised. Considering the price-point is low and the presentation value is high, one would think it would be a no-brainer for brokers looking to stand out a bit.

  • Duke, you’re timing is impeccable. One of my colleagues up here said I should start getting busy with REI Wise, that it was good stuff. I had went to the website, but that was about it. Was too tied up with other things to investigate. This article provides an easy entre. Thanks.

  • The software has a lot of limitations. Of course, compared to Argus it’s a bargain. But then again, if you are underwriting an asset, if it doesn’t give you the capability to model properly, then you are left with an inadequate proforma and it’s meaningless.

    Garbage in, garbage out.

  • Duke, REIWise does do a lot, but there are some drawbacks.

    When you have a moment, check out LeaseMatrix, it is a new commercial real estate lease analysis application which is also 100% web-based.

    Other tools, like REIWise only generate PDF reports, which then have to be saved to your computer and printed or emailed to team members or clients. And as the deal evolves, the whole report needs to revised and re-saved and distributed.

    With LeaseMatrix anyone can create a dynamic, professional looking web-based report in under five minutes. Here are two examples of our lease analysis and comparison reports:

    Office Lease Analysis Report

    Office Lease Comparison Report

    Every report includes a Google Map along with all the industry’s standard key financial metrics.

    Users can sign up for a free account during our beta period.

    We’d love to get your thoughts, or ideas of features we should add. We’ve even set up a user forum to do so: