Podcast #194 Mark Kalkwarf CEO ATYPICAL

What is the landscape for marketing a #CRE and #TECH product actually look like today?

Why did you decide to start ATYPICAL?

So what services does ATYPICAL actually provide?

Two projects that created quite a buzz in the industry were RobSparke<https://www.openboxsoftware.com/whereisrobsparke> and the CoffeeShirt<https://www.openboxsoftware.com/coffeeshirt>. How did you come up with those two brilliant campaigns?

You have been in this industry for many years, what are some of the common mistakes you see being made by CRETech companies in terms of their sale marketing approach?

All this and so much more!

Mark Kalkwarf


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