Podcast #116 Commercial Real Estate Broker Splits. Stealing From The Rich To Get Rich.

Big hitter brokerages use the argument that you are you because we made you. The minute you leave you are no longer the big hitter we made you. Therefore, that’s why we take the split. It’s “found” money to you. Without our brand, there is no deal.

You could put up the argument that the people make the brand. And I’m sure that’s what you would hear from most of the top executives. “it’s our people that make our company great.” Then why not pay them as the valuable assets they are?

If you hear that someone is on a greater split, there is the perception that they are somehow less of a professional. Think about that. That is fucking brilliant marketing from the people who control the splits. You make more but are a worse professional for doing so.

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