Planned Grocery Launches New Web-Mapping Grocery Real Estate Information Platform.

Planned Grocery Launches New Web-Mapping Grocery Real Estate Information Platform.

A never before seen look at the current nationwide grocery expansion.

Research and planning for retail real estate developments just became a lot easier. For those in the retail real estate business, finding and tracking planned grocery locations can be difficult and time-consuming. Most news articles lack the sufficient details required to properly locate the exact planned grocery store location. Companies do this research every day, but often the information is gathered on the “market of the moment” and the data is not kept up to date nor is it shared throughout the organization.


Built by data and technology professionals with over 45 years of experience in retail real estate, startup Beitz and Daigh Geographics created Planned Grocery™ for real estate organizations to have better access to planned grocery store sites and for companies to be able to use this data for site selection and market planning. The new app is tracking over 1,150 locations across the United States that have some type of grocery anchored development activity. This includes locations that are proposed, planned, under construction, or recently built within the last 6 months. The Planned Grocery™ data is updated daily, and details on each planned grocery event include the status, location, open date, square footage, and news source.


Planned Grocery™ already has a solid member base including Wegmans, MTN Retail Advisors, and Lowes Foods. “We’re pleased to have another source of information with which to evaluate and make decisions on store locations,” says Roger Henderson, Vice President Real Estate of Lowes Foods. A sample of other companies using the platform includes, r360 Retail Consulting, Kevin Anderson Consulting, Cason Development Group, and RAM Real Estate.


What makes the data unique in the app is the research that goes into finding and correctly placing each point on the map. There is no automation in this process. Each point is hand-placed on the map and is tied to a publically available source. “Before we launched this service publically, we wanted to make sure that we had a large amount of useful data and that we had a solid member base successfully using the platform. I think commercial real estate companies and grocery retailers will find that this app gives them a significant advantage when it comes to site selection and market planning. It also makes a great resource for shopping center companies seeking to update their competition aerials with the current planned grocery store activity.” says David Z Beitz, President, and Co-Founder of Beitz and Daigh Geographics.


Traffic counts and the existing grocery store layers are also available in the app for reference. This existing grocery store data is sourced from data provider AggData, based in Seattle, WA, and is live streamed into the Planned Grocery™ app. Built in a very simple and easy to use web-mapping interface, Planned Grocery™ also contains demographic heat map layers from Esri, measurement tools, and the ability to run basic demographics via a radius or drive time area. The demographic heat map data includes Population Growth, Population Density, Average Household Income, and Esri Tapestry Segmentation. Esri’s mapping technology is used to pull together all the various data layers into a fast interactive map that works on desktop computers as well as mobile devices wherever an internet connection is available.


Two subscription plans are available. The “organizational” annual subscription gives organizations a login to the Planned Grocery™ platform. The “streaming” annual plan, which requires an Esri ArcGIS Online subscription, takes the “organizational” plan and adds map layer access so organizations can make custom maps and aerials using the Planned Grocery™ data. ArcGIS Online subscribers can also use the “streaming”’ plan to bring the Planned Grocery™ data into their internal web-mapping applications.


Planned Grocery™ is a data subscription service provided by Beitz and Daigh Geographics. You can learn more about this new application at Beitz and Daigh Geographics, Inc., an Esri Business Partner, provides GIS (Geographic Information Systems) solutions for organizations looking to visualize, research, analyze, and display location data. Nationwide professional services and consulting are provided using the latest GIS software from Esri, the world leader in GIS software technology. Current and former clients include Shopping Center Owners, Real Estate Investors, Retail and Multi-Family Developers, Real Estate Brokers, Investment Banking Organizations, and Entrepreneurs.

Planned Grocery Launches New Web-Mapping Grocery Real Estate Information Platform.


Duke Long

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