Commercial Agent Success Strategies. Presented By Michael Bull.

The biggest reason commercial agents struggle is inadequate training. It can take decades to learn effective prospecting, marketing, negotiation and closing skills. Some never learn best practices. Over the past 30 years in the business, I’ve seen what works and what doesn’t work. For 20 years I have trained select agents to great success. Now I’m sharing the skills and strategies with agents across the country through CASS.

CASS provides streaming video training for commercial agents. I started with the 20 most valuable topics for brokers and created a series of videos. I pack a lot of valuable information in these videos, which average about an hour each. The training is designed for experienced agents looking for inside knowledge to close more transactions and grow their business. Some example topics include: “Closing the Bid-Ask Gap”, “Say This – Not That”, and “Promoting Your Services and Brand.” Some of the videos include downloadable forms that can be customized for local markets.

The CASS videos are available on online, on demand from any device at any time. Agents can access the training with an individual license on the CASS website. They can pick one or more videos of most value to them personally or access all 20 modules. Managing brokers or team leaders can license the sales meeting version and show the videos to their entire office. The sales meeting access comes also includes Slide Deck Action Notes to increase retention and results.

Experienced agents are incorporating CASS strategies to improve efficiency and closing ratios to dramatically improve income. New agents are learning the plays to quickly become market leaders. Managing brokers use CASS for sales meetings to improve agent production and increase firm revenues.

You may know Michael Bull, CCIM, CRB, e-Pro as host of America’s Commercial Real Estate Show. He has hosted the weekly video and podcast show since 2010. His training is from current experience. He is an active broker with Bull Realty licensed in nine southeast states headquartered in Atlanta. He has closed over $5 billion in transactions.



+1. Still wondering why he keeps making all my Top Ten Lists? Time, Effort, and Giving Back just for starters.

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