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Workspaces That Move People: Executive Summary. This Is A #CRE Must Read!

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Workspaces That Move People: Executive Summary.

Source: Harvard Business Review October 2014

Authors. Ben Waber, Jennifer Magnolfi, and Greg Lindsay

Ben Waber is the president and CEO of Sociometric Solutions, a management services firm, and a visiting scientist at the MIT Media Lab. Jennifer Magnolfi is an R&D consultant who focuses on programmable habitats and integrating the effects of coworking in the design and management of high-tech work environments. Greg Lindsay is a contributing writer at Fast Company who is working on a book about serendipity and the intersection of social networks with physical space.

After I read this I thought it was important enough to make sure that the article gets as much exposure as possible.

This is a must read.

Please take the time.

Bookmark this and go back and reference.

I had a conversation about a year or two ago with Greg Lindsey and came away impressed.

Below are a few specific points and quotes that caught my attention.

“The most creative ideas aren’t going to come while sitting in front of your monitor,” says Scott Birnbaum, a vice president of Samsung Semiconductor. The new building “is really designed to spark not just collaboration but that innovation you see when people collide.”

“The consulting and design firm Strategy Plus estimates that office utilization peaks at 42% on any given day. By that logic, the best way to manage cost per square foot is to remove “wasted” square feet.”

“Office buildings are no longer the sole locations for knowledge work. In fact, research from the consulting group Emergent Research suggests that two-thirds of it now happens outside the office.”

 

We all have opinions about the future of the workplace and the environments in which we all work.

More importantly we are the ones who will help create it.

Workspaces That Move People: Executive Summary. This Is A #CRE Must Read!

Opinions comments and points of view are always encouraged and appreciated.

 

 

 

 

 

 

 

 

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  • Duke,

    As always, great post. It is great to be on the cusp of a huge revolution in office and innovation. I just made a post on my website about how getting active online, as you are, can make a big difference in your deal pipeline.

    Hope all is well,
    David Corbin

    http://wp.me/52U8n

    • Duke Long

      Thanks David,

      BTW I think I wrote this….http://www.dukelong.com/commercial-real-estate-turn-facebook-off/ in 2012. 🙂

      • Duke,

        LOL. Facebook is not a good professional networking site of course. But, if it directs your family, friends, friends of friends, or strangers to your blog, then it is worth it. And, my article is more for the broad use of social media but I would never condone the use of Facebook to post listings… thats just silly haha

        David Corbin

  • Chase Pursley

    Why does everyone still think offices are the places work gets done? Offices are distracting, soul-sucking and require a commute. No thanks.

    Anyways, the concept of the “office” building is relatively new. Human beings have worked from their homes for 10k years as craftsmen, farmers, etc.

  • BCCommercial

    As emerging technology advances arrive on the scene, the commercial property owners, developers and construction firms are challenged with re-thinking the traditional model. The technology enables enhanced collaboration and networking on international levels with more “mobile workers” than ever before. In our service area, we find that “service related” businesses still require a more traditional approach due to face to face clientele interaction. I am anxious to see how large city business “hubs” transform themselves based on the increasing demand for re-design.