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Why Mobile-Friendly for Commercial Real Estate? Guest Post Dave Lewand

Guest Post Dave Lewand creGROW

Google recently announced that, beginning April 21 2015, their mobile search algorithm would undergo a “dramatic” change. Mobile-Friendly website pages will be rewarded with mobile search bump-ups. Pages that are not mobile-friendly will suffer mobile search demotions.

Go ahead and test your own CRE company website pages (Home, About Us, Contact Us, Property Summary, Property Detail, etc.) HERE: Google Mobile-Friendly Test

What kind of effect will this have on Commercial Real Estate websites? I contend that it will be dramatic for the following reasons:

  1. Over 75% of current CRE website pages are Property Detail Pages, and less than 25% of all Property Detail Pages are mobile-friendly. (see graphic below)

Graphic-creGROW-Mobile-Friendly-vs-Not-Mobile-Friendly

  1. Mobile traffic accounts for approx. 20%-40% of CRE website traffic in 2015.
  2. Mobile traffic accounts for approx. 50%-60% of CRE website traffic during industry tradeshows such as ICSC RECon.
  3. 90% of CRE mobile users rely on Google as their preferred search engine.
  4. Over 40% of all mobile users (potential CRE clients) use social media – this audience is far more likely to land on CRE websites via their mobile device.

While it remains to be seen exactly how CRE property listings are affected, it will be interesting to see if the industry’s top CRE listing feed providers have an answer. Will they continue to define their/your listings as “Search-Engine Friendly”?

Interested in a simpler, mobile-friendly, easy-edit Commercial Real Estate website? We’ve been designing and developing CRE websites for 10+ years. All CRE websites built 2012-Current are 100% Mobile-Friendly according to both Google and our 20+ current, valued clients!

creGROW-Infographic-duke

Check out the new, Mobile-Friendly Kin Properties website by creGROW – just launched this week!

Please contact Dave Lewand and creGROW | dave@davelewand.com | 630.901.1075

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  • CREOutsider

    Great post, Dave – and love the infographic. Just for the heck of it, I checked out LoopNet search on mobile. Turns out they do have a mobile interface. Not RWD but device detection…so if someone types in LoopNet, the desktop URL appears but they’re redirected to the mobile version. BUT – I typed in an address of a property I know they have on my phone and the non-mobile page is indexed/came up in search – not the mobile one – and no redirection (the desktop version was displayed….). LoopNet’s desktop site fails Google’s mobile test so unless Google is taking device detection into consideration, they could get dinged with the algorithm change. But maybe not. They do pay a ton of money to Google and you can’t tell me that doesn’t make a difference…

    • Many thanks, Chris! Your recent blog posts related to mobile-friendliness for CRE are fantastic. I appreciate your description of LoopNet’s non-RWD device detection.

      How will Google treat LoopNet/LoopLink? Great question. I was curious as well and tested a variety of LoopLink individual property detail pages at https://www.google.com/webmasters/tools/mobile-friendly/ . I found that every page similar to http://looplink../ was “dinged” by Google as “Not mobile-friendly”.

      It’s not fair to pick on LoopNet alone. As far as I can tell, there is only one national listing feed provider with property detail pages that Google recognizes as “mobile-friendly” on a consistent basis. Thankfully, they’ve been our partner for the past 3 years – Catylist. While not as popular as LoopNet’s non-mobile-friendly LoopLink feed, Catylist’s mobile-friendly SiteLink feed http://www.catylist.com/sitelink/ is a wise choice for those CRE companies that require a third party feed – plus, as you are well aware, PropFeed http://www.catylist.com/propfeed/ is pretty amazing!

      The majority of CRE companies require no third party listing feed but rather a custom property-specific content management system (CMS). Our newest website client, Kin Properties http://www.kinproperties.com/ dropped LoopLink in favor of our flexible, always-mobile-friendly content management system.

      Looking forward to Tuesday, April 21st to learn more!

      – Dave

  • Guest

    Many thanks, Chris! Your recent blog posts related to mobile-friendliness for CRE are fantastic. I appreciate your description of LoopNet’s non-RWD device detection.

    How will Google treat LoopNet/LoopLink? Great question. I was curious as well and tested a variety of LoopLink individual property detail pages at https://www.google.com/webmasters/tools/mobile-friendly/ . I found that every page similar to http://looplink../ was “dinged” by Google as “Not mobile-friendly”.

    It’s not fair to pick on LoopNet alone. As far as I can tell, there is only one national listing feed provider with property detail pages that Google recognizes as “mobile-friendly” on a consistent basis. Thankfully, they’ve been our partner for the past 3 years – Catylist. While not as popular as LoopNet’s non-mobile-friendly LoopLink feed, Catylist’s mobile-friendly SiteLink feed http://www.catylist.com/sitelink/ is a wise choice for those CRE companies that require a third party feed – plus, as you are well aware, PropFeed http://www.catylist.com/propfeed/ is pretty amazing!

    The majority of CRE companies require no third party listing feed but rather a custom property-specific content management system (CMS). Our newest website client, Kin Properties http://www.kinproperties.com/ dropped LoopLink in favor of our flexible, always-mobile-friendly content management system.

    Looking forward to Tuesday, April 21st to learn more!

    – Dave

  • Michael Canella

    Decision makers! You know…or maybe not?

    Doesn’t sound like you or Dave have been around many …especially you, Duke. You know…those are the guys and gals who sign the checks. So maybe the next time you bump into one, let us know if they give a shit about mobile apppppppppppppppps!

    Last time I checked…. it was all about THE CLOSING! Do your people have an APPPPPPPP for that?

  • Just checked loopnet.com on my mobile device as well as on google.com and it’s not looking good for them. When checking loopnet’s mobile friendlyness I got the following message Apr 20 2015 at 10:pm CST: The requested URL redirected to http://m.loopnet.com/ which is disallowed by robots.txt.Dismiss

  • Cbowenusc@gmail.com

    loopnet has an excellent mobile app. in the app store.