Venture Capital and Commercial Real Estate.

Venture Capital and Commercial Real Estate.

I because of no fault of my own have become some what of a magnet for commercial real estate start up and technology related companies. Which is fine with me because I love that kind of stuff.

So I sat down and thought what if I were a hot shot venture capital player and could look into the commercial real estate technology space.

Where are the real opportunities?

Aggregate the potential tenants/users.

Broker to Broker Apps that are real tools that engage the client/ user and not just analytic tables for brokers to play with.

The building talks markets and sells itself and I don’t mean without a broker so get off my ass already. Quit looking at you own ass.

All services or related transactions around commercial real estate.

Put together a true and accurate marketing and data platform.Do not rely on brokers to provide the information.They LIE!

How about no marketing platform at all?

Face the user and give them tools to engage and make commercial real estate decisions.

Want my money? Think about this.

Value revenue not just the process.

Value production today. Do not rely on past production.(Albert Pujols, Adam Dunn)

Build users and revenue.

Show a model that solves a problem.

Resumes mean nothing.

So you failed at your last three start ups and you call it experience. I call it failure. Be a winner.

Create investor confidence. Do not show me examples of companies that only generate revenues  of 1%  of their market cap. I’m no genius and I know it’s working in Silicon Valley right now but get real!

Yes, people are the company. The company needs to generate revenue or there will be no people.

Have a true (legal) company structure and plan. Who invests in a dream?

Get out of your own back yard.

Form partnerships.

Build and sell and do nothing else.

What’s Next?

It’s already happening.

It’s not the technology it’s the people.

It’s five people sharing a house with no rules and no reason to fail.

It’s two brokers who see the simple way to get clients to react to a building.

It’s a broker who wants the building to have an opinion.

It’s a broker who sees marketing property as a form of art.

It’s a broker who looks at a building and sees only emotions.

It’s not always about the money…………of course it is.

Venture Capital and Commercial Real Estate. All In!





Photo Credit:


Duke Long