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The Secret Weapon of #CRE Marketing. Guest post by Kevin Wittig

duke-long-blog-featured-post-google-earth-pro

Hidden in plain sight lies one of the most powerful and underutilized tools in commercial real estate marketing: Google Earth Pro. The software possesses all the easy-to-use features of Google Earth, but is enhanced to include high resolution satellite imagery, 3D building measurement gadgets, traffic count information, county assessor parcel data and the ability to record HD movies.

Duke Long Blog New York City Google Earth Hi Resolution Image

Google Earth Pro previously commanded a $400/year subscription. Now it is free. Simply grab a free key and download Earth Pro to unlock a wealth of commercial real estate visualization tools.

At Madison Partners (the firm at which I contribute for web, social, content marketing, photo, drone, video and GIS services) we utilize Google Earth Pro to develop client presentations that provide in-depth geospatial awareness for investment sales and leasing opportunities. The company boardroom comes to life during client meetings through interactive tours of Southern California commercial real estate incorporating Google Earth Pro. With a little practice, yours will too.

Not a GIS specialist? No worries! With some basic tutorials, you’ll be on your way to the magical world of KML and Google Earth design. To help jumpstart your training, watch the video below and learn how to save a print quality high resolution satellite image.

Questions about Google Earth Pro or a project you’d like some help with? Contact me on Twitter at @KevinSWittig or get in touch on LinkedIn. All the best! -Kevin Wittig

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  • Duke, thanks. As someone so new to CRE I don’t even have any bad habits yet, this type of information is another club in the bag. I just donwloaded it. I appreciate your “scotch, no ice” truth-telling about this business. Some might find it harsh. I find it inspiring…(in a Gunnery Sergeant Hartman sort of way). In all seriousness, I appreciate your willingness to share your thoughts and experiences. BTW, I had my first CRE showing yesterday with my broker. It was a rush, a minor one, but a rush nonetheless. Looking forward to continuing reading your work and learning from you. Happy Mother’s Day to any Moms in your life.

    Best rgs,
    Jeno

    • dukelong

      Jeno,
      Thanks for the kind words. I do take my drinks neat and welcome to the jungle!

  • G’day Duke, really enjoying your blog down here in Australia. I wanted to share this with you purely because I think you’ll be interested in it – JAGONAL.COM.AU. It’s similar to ‘Google Earth’ but you can use it to pinpoint commercial real estate vacancies (individual suites and whole floors are highlighted on the 3D buildings) and it’s all accessible online (Chrome is best) – no need to download anything. All the best, Dave.

    PS. Short demo here in this 60 second clip – http://bit.ly/1I2dMKs

    • Lowell Peabody

      Very interesting. Great technology!

    • Duke Long

      Wow Dave. Great tech.