Sitting back doing a little surfing the other day and ran across this e-mail marketing site for commercial property. www.propertycampaign.com. I have done my fair share of drip and broadcasting campaigns in my day. I certainly get my fair share of property e-mails. Curious. How many of you use a service like this? Do you do your own though your company? Is an e-mail database push the only way you market property? How effective do you think it really is? I am very curious about the data base they send the e-mails out to. What about cost and the ever present ROI? This company seems to be up and coming and very strong. They are looking to upgrade and have a beta release next week adding these features:
- 100% truly automated system
- Real time queue availability (view available dates to send)
- Select the time slot for your campaign to be sent
- Save your work function
- View available campaign credits (including free campaigns)
- 80 new and easy to use templates
- Upload your own image file or HTML
Who else is out there? I also found www.propertyline.com. They seem to be a direct competitor. Anyone using either or both? Thoughts?
We looked into this one as well. http://www.mindmatrix.netell.
I use PropertyLine. Their interface is very user-friendly. The bulk of their users appear to be in No. Nevada, So.Cal, and AZ. Since that is where I practice, I use it. Very user friendly. I sugest you also look as RealUp.com They are owned by Terraserver, a bigTech co.IMHO RealUp will surpass Loopnet within 2 years.
Mike ,
Will do thanks !!
I am currently using REA for my contact management and they have a great email mege feature. However, it is labor intensive: obtaining business cards, inuputting (I use Cardscan) them and designing and updated content through Word. I also run into issues sometimes merging the emails to Outlook as they are being sent. I would be interested in using a web based service that would be more efficient and will definitely check these out.
That said, I usually receive a 2-3% response and it helps to keep my name in front of people, even if they are not currently in the market. So I think it is a good tool, but it will probably never replace my canvassing efforts.
Craig,Thanks for commenting.
I’ve used propertyline & propertycampaign but I received the best response with propertycampaign. I am now focusing more of my marketing budget on propertycampaign blasts.
Ive found that they’re affordable & effective
Jeff
http://www.campaigner.com
– excellent schedule maintenance & analytics!
Dave,
I’ve tried campaigner.com but my contact list is so much smaller it just wasn’t effective.
PropertyLine & PropertyCampaign both maintain their own contact lists, so I feel that more people can be reached using them as opposed to campaigner.com
Have you had a good response with campaigner.com?