commercial real estate e-mail marketing

Sitting back doing a little surfing the other day and ran across this e-mail marketing site for commercial property.  I have done my fair share of drip and broadcasting campaigns in my day.  I certainly get my fair share of  property e-mails. Curious.  How many of you use a service like this?  Do you do your own though your company?  Is an e-mail database push the only way you market property?  How effective do you think it really is?  I am very curious about the data base they send the e-mails out to.  What about cost and the ever present ROI?  This company seems to be up and coming and very strong.  They are looking to upgrade and have a beta release next week adding these features:

  • 100% truly automated system
  • Real time queue availability (view available dates to send)
  • Select the time slot for your campaign to be sent
  • Save your work function
  • View available campaign credits (including free campaigns)
  • 80 new and easy to use templates
  • Upload your own image file or HTML

Who else is out there?  I also found  They seem to be a direct competitor.  Anyone using either or both?  Thoughts?

Duke Long

  • We looked into this one as well. http://www.mindmatrix.netell.

  • Mike Moloney

    I use PropertyLine. Their interface is very user-friendly. The bulk of their users appear to be in No. Nevada, So.Cal, and AZ. Since that is where I practice, I use it. Very user friendly. I sugest you also look as They are owned by Terraserver, a bigTech co.IMHO RealUp will surpass Loopnet within 2 years.

  • I am currently using REA for my contact management and they have a great email mege feature. However, it is labor intensive: obtaining business cards, inuputting (I use Cardscan) them and designing and updated content through Word. I also run into issues sometimes merging the emails to Outlook as they are being sent. I would be interested in using a web based service that would be more efficient and will definitely check these out.

    That said, I usually receive a 2-3% response and it helps to keep my name in front of people, even if they are not currently in the market. So I think it is a good tool, but it will probably never replace my canvassing efforts.

  • Jeffrey Long

    I’ve used propertyline & propertycampaign but I received the best response with propertycampaign. I am now focusing more of my marketing budget on propertycampaign blasts.

    Ive found that they’re affordable & effective


    – excellent schedule maintenance & analytics!

  • Jeffrey Long


    I’ve tried but my contact list is so much smaller it just wasn’t effective.

    PropertyLine & PropertyCampaign both maintain their own contact lists, so I feel that more people can be reached using them as opposed to

    Have you had a good response with