Commercial real estate has evolved from a Products Era to a Products and Services Era. We then went from Products and Services to the Customer Focused Era and eventually to where most think we are now, and that is the Relationship Focused Era.
You hear and see it every piece of press every day. “Commercial Real Estate Is A Relationship Business.”
I understand why that needs to be the mantra of commercial real estate, but I must disagree with that to a point.
The rest of the world and commercial real estate itself has fundamentally moved on.
We are now in the “As A Service” stage of commercial real estate.
This is a fundamental shift in the way, not only we in commercial real estate but the entire business world now works.