(NFC) Near Field Communications.Endless Mobile Possibilities for You and Commercial Real Estate

Near Field Communications You and Commercial Real Estate.

What is it?

Near Field Communications(NFC) allows a device, usually a mobile phone, to collect data from another device or NFC tag at close range. In many ways, it’s like a contactless payment card that is integrated into a phone. In other ways, it’s similar to Bluetooth except that instead of programming two devices to work together, they can simply touch to establish a connection.

How does it work?

-Reader/writer mode: A reader/writer can collect and write information on a smart tag. The tag is essentially an integrated circuit containing data, connected to an antenna.

-Peer-to-peer mode: Two NFC devices can exchange data between each other.

-Card emulation mode: An NFC device appears to a reader like a contactless payment card or contactless transportation card.

Practical use.

File Sharing. Tap one NFC device to another to instantly share a contact, photo, song, application, video, or website link.

-Tap one NFC device to another to instantly share electronic business cards or resumes. Think LinkedIn.

-Friend to Friend.You could touch NFC devices together to “friend” each other or share a resume or to “check-in” at a location.

Commercial real estate uses.


-Mobile Payment: An NFC device may make a payment like a credit card by touching a payment terminal at checkout or a vending machine when a PIN is entered

-Point of Sale: Tap an SmartPoster tag to see information, listen to an audio clip, watch a video, or see a movie trailer.

-Coupons: Tapping an NFC tag on a retail display or SmartPoster may give the user a coupon for the product.

-Daily Specials: Tap a specific point on a kiosk to get all specials promotions within the retail center that day.


Tap a point next to the door of a specific office to get complete specs of available space and leasing rep contact info.

-Tap a point and see who occupies the space and that specific tenant contact information.(Who says walking buildings is a waste of time?)

-Tap a point at the entrance and get building owner, maintenance,property management and security information.

-Tap a point as a visitor and get emergency managemnt information and instructions.

A Little Challenge:

There are brilliant people in this business. So here is the challenge. Take the following building types and fill in the possible uses for NFC.



Strip Center:

Outlet Center:




Endless possibilities?

NFC has some major players behind it like Google,Microsoft,Cisco and Apple to name a few. Mobile technology can and will bring endless possibilities for commercial real estate. Your thoughts?


Image Credit:http://www.flickr.com/photos/jb912/

Duke Long

  • Jerry Porter, CresaPartners


    “Bump” for contacts – iPhone app does NFC.


  • Thanks for this, Duke – Some great tech opportunities out there – hope our industry can embrace them.

  • I just want this so we can get rid of all the paper at conventions…

  • David

    Forget eliminating paper. How about eliminating your keys or access control cards? Systems are on the way to use NFC to unlock your doors. They are already in testing at some hotels and universities. Eliminating keys or cards could be a large time and money saver. http://www.nfctimes.com/news/rim-plans-enable-corporate-id-embedded-chips-nfc-blackberrys