(NFC) Near Field Communications.Endless Mobile Possibilities for You and Commercial Real Estate

Near Field Communications You and Commercial Real Estate.

What is it?

Near Field Communications(NFC) allows a device, usually a mobile phone, to collect data from another device or NFC tag at close range. In many ways, it’s like a contactless payment card that is integrated into a phone. In other ways, it’s similar to Bluetooth except that instead of programming two devices to work together, they can simply touch to establish a connection.

How does it work?

-Reader/writer mode: A reader/writer can collect and write information on a smart tag. The tag is essentially an integrated circuit containing data, connected to an antenna.

-Peer-to-peer mode: Two NFC devices can exchange data between each other.

-Card emulation mode: An NFC device appears to a reader like a contactless payment card or contactless transportation card.

Practical use.

File Sharing. Tap one NFC device to another to instantly share a contact, photo, song, application, video, or website link.

-Tap one NFC device to another to instantly share electronic business cards or resumes. Think LinkedIn.

-Friend to Friend.You could touch NFC devices together to “friend” each other or share a resume or to “check-in” at a location.

Commercial real estate uses.


-Mobile Payment: An NFC device may make a payment like a credit card by touching a payment terminal at checkout or a vending machine when a PIN is entered

-Point of Sale: Tap an SmartPoster tag to see information, listen to an audio clip, watch a video, or see a movie trailer.

-Coupons: Tapping an NFC tag on a retail display or SmartPoster may give the user a coupon for the product.

-Daily Specials: Tap a specific point on a kiosk to get all specials promotions within the retail center that day.


Tap a point next to the door of a specific office to get complete specs of available space and leasing rep contact info.

-Tap a point and see who occupies the space and that specific tenant contact information.(Who says walking buildings is a waste of time?)

-Tap a point at the entrance and get building owner, maintenance,property management and security information.

-Tap a point as a visitor and get emergency managemnt information and instructions.

A Little Challenge:

There are brilliant people in this business. So here is the challenge. Take the following building types and fill in the possible uses for NFC.



Strip Center:

Outlet Center:




Endless possibilities?

NFC has some major players behind it like Google,Microsoft,Cisco and Apple to name a few. Mobile technology can and will bring endless possibilities for commercial real estate. Your thoughts?


Image Credit:http://www.flickr.com/photos/jb912/

Duke Long