New Revised. 37 Killer Tips For Commercial Real Estate Blogging.

New Revised. 37 Killer Tips For Commercial Real Estate Blogging.

  1. Use WordPress. No other platform is as flexible with all the plug-ins, in my opinion.
  2. If possible, use a custom WordPress theme. I use  Thesis. It is getting to the point where people can recognize cookie-cutter themes. It is OK to use one, but at least modify it so that you have a unique header design.
  3. Post often. I usually try to post every 3 days. Sometimes more often if something just hits me. If you can do one per day then power to ya.
  4. Use catchy blog post titles. Put yourself in the shoes of a person who is casually surfing the Internet, seeing your post along with hundreds of others. Will your blog headline stand out? Copyblogger is an awesome source for information on writing.
  5. Ask open ended questions. One of the best ways to invite commentary on your posts is to ask for it. Ask your readers questions and tell them to answer in the form of a comment.
  6. Use Twitter and LinkedIN. You’ve GOT to be out there. Twitter is my number 1 traffic source.
  7. Use Twitterfeed to pipe your latest posts into Twitter. But, don’t ONLY use Twitterfeed. You’ve got to be a real person on Twitter, first and foremost. Twitter should not replace RSS.
  8. Make your RSS feed obvious, above the fold, and preferably use the orange RSS icon.
  9. Use images in your posts. Images communicate on a different level. Flickr is my best FREE source. The pretty colors and eye catching graphics help define your message.
  10. Structure your blog posts for easy scanning. Use header tags, lists, etc. Avoid long sentences and long paragraphs.I purposely break up sentences to make it easier to read.
  11. Don’t discount Facebook. It is a powerful networking tool and you should take the time to build your network, just as you might on Twitter. Yes, I know I have a certain point of view! I don’t have a Facebook page and still get several referral hits.
  12. Don’t Be a Me-Too Blogger. You don’t want to become a copy-cat news blog, where you type news-style posts about what is happening in a saturated market. If you can’t think of anything to write get a guest post. Look at this one and this one.  No way do I have the ability to write this great stuff.
  13. Learn to think about your blog as a business. The blog is a promotional and delivery mechanism for your commercial real estate business.
  14. Keep your posts short and concise. 400-600 words is a good number.People only have so much time.
  15. When writing your About Page, pay attention to what you write. Don’t just rattle off some dumb, cookie cutter facts. Your About Page should tell a story of who you are and why your blog is worth reading. Mine is simple and to the point.
  16. Link to other, related blog posts regularly in your own posts. Not only your OWN posts, but the posts of others.
  17. Remember, blogging is a SOCIAL business. Be accessible to your readers and proactively get out there and talk with other people in your business.
  18. Embed a video. Make sure it is short video. Video has a great visual impact.
  19. Write an e-book, create some videos. The idea is to create something which is of value to your readers.
  20. Don’t Post Low Feedburner Counts. Do not show your RSS subscriber count unless you have a high enough number (at least a few hundred). A low number acts as social proof that your blog has no readers, and that’s not good.
  21. Put relevant keywords into your blog’s title. Use All-In-One SEO to have more control over the titles across your blog.
  22. While I am in the middle of this…THERE ARE NO RULES! …just guidelines.
  23. Create an RSS widget for your blog on WidgetBox and make it available for your readers to embed on their own blogs if they so choose.
  24. Spend some time creating some killer posts for your blog, then link to them somewhere so that new arrivals can quickly see your best work. I use the Most Popular of All Time List. It is your best stuff which is going to sell them into becoming a subscriber.
  25. Make Sharing Easy. Put options on your blog for your readers to share your posts across social media. Sexybookmarks is a great option for this.
  26. Read other blogs often. When starving for ideas to write about, go to your RSS reader and read related blogs. Often, your own post can be a response to a post on another blog. In fact, this is usually a good idea.
  27. When starting a blog, decide on it’s mission. Your posts should, for the most part, center around a specific theme if you want your blog to really take off. If you run a personal diary kind of blog stay on topic. If you have no specific topic, that’s fine, but realize your blog is going to be more a hobby than a positive addition to your commercial real estate business at that point.
  28. Don’t overload your blog with javascript widgets. These things slow down the load speed of your site.
  29. Use Analytics. I personally use Google Analytics as well as the Stats plug-in on my blog.
  30. Don’t be a PIMP. You know what I mean.
  31. Be yourself.
  32. Don’t write like you’re writing for a grade at school ( works for me!) You want your spelling and grammar to be correct, but be colloquial. Talk to people like you would normally talk to people, not as if you’re writing a PH.D. dissertation.
  33. Link To Your Social Profiles On Your Blog. Link your various social media profiles right on your blog so that your readers can connect with you outside the confines of your blog.
  34. Get Worldwide and Mobil. Use WordPress Translator and WordPress Mobil Pack.
  35. Go where your readers are. Every market is different.  I know most of my readers are pretty adept online and probably hang out in the social media space frequently. Where else are your potential readers?
  36. Equal time reading and writing. You should probably spend just as much time reading and learning as you do writing for your blog. This is how you expand your knowledge, become a better blogger, and get new ideas for your own site. Blogging isn’t all about you.
  37. Be consistent. This should be number 1. The reader will know when you are putting up something new and will give them a chance to make you a reading habit. Don’t make them work and don’t wear them out.

Any thoughts, ideas,suggestions,and points of view are always appreciated.


Photo Credit:

Duke Long