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New Fresh Updated. 37 Killer Tips To Help Your Commercial Real Estate Blog.

I get an inquiry e-mail or phone call. “Duke, I love your blog and love your content. I have just started or I have been blogging in my area, do you have any tips you could throw my way to help me out?” Sure! Here ya go!

  1. Use WordPress. No other platform is as flexible with all the plug-ins, in my opinion.
  2. If possible, use a custom WordPress theme. I use Thesis. It is getting to the point where people can recognize cookie-cutter themes. It is OK to use one, but at least modify it so that you have a unique header design. The cost of custom these days is minimal.
  3. Post often. I usually try to post every 3 days. Sometimes more often if something just hits me. If you can do one per day then power to ya. Your readers and potential clients want to know that you will be there so…..be there!
  4. Use catchy blog post titles. Put yourself in the shoes of a person who is casually surfing the Internet, seeing your post along with hundreds of others. Will your blog headline stand out? Copyblogger is an awesome source for information on writing.
  5. Ask open-ended questions. One of the best ways to invite commentary on your post is to ask for it. Ask your readers questions and tell them to answer in the form of a comment. Take the time and Filter That Spam!
  6. Use Twitter and LinkedIn as a primary place to promote your posts. You’ve GOT to be out there.
  7. Use Twitterfeed to pipe your latest posts into Twitter. But, don’t ONLY use Twitterfeed. You’ve got to be a real person on Twitter, first and foremost.
  8. Share Share Share with the Share Button.
  9. Use images in your posts. Images communicate on a different level. Flickr  PhotoPin and Compfight are my best FREE resources. The pretty colors and eye-catching graphics help define your message.
  10. Structure your blog posts for easy scanning. Use header tags, lists, etc. Avoid long sentences and long paragraphs.I purposely break up sentences to make it easier to read.
  11. Don’t discount LinkedIn. It”s a powerful networking tool and you should take the time to build your network, just as you might on Twitter. Post into the groups. Join the Groups. Interact and opine in the groups. DO SOMETHING in THE GROUPS!
  12. Don’t Be a Me-Too Blogger. You don’t want to become a copy-cat news blog, where you type news-style posts about what is happening in a saturated market. If you can’t think of anything to write get a guest post. Look at this one and this one.  No way do I have the ability to write this great stuff.
  13. Learn to think about your blog as a business. The blog is a promotional and delivery mechanism for your commercial real estate business. It connects you to the world. Look at Kimco. Now that’s a commercial real estate blog!
  14. Keep your posts short and concise. 400-600 words is a good number.People only have so much time.
  15. When writing your About Page, pay attention to what you write. Don’t just rattle off some dumb, cookie cutter facts. Your About Page should tell a story of who you are and why your blog is worth reading. Mine is simple and to the point.
  16. Link to other, related blog posts regularly in your own posts. Not only your OWN posts, but the posts of others.
  17. Remember, blogging is a SOCIAL business. Be accessible to your readers and proactively get out there and talk with other people in your business.
  18. Embed a video. Make sure it is short video. Video has a great visual impact.
  19. Write an e-book, create some videos. The idea is to create something which is of value to your readers.
  20. Write Long Content. Wait, did I not just say in #14 to be short and concise? Hey, sometimes you need to let it flow. It’s who you are sometimes and what you feel like doing. I wrote a 15 part ( over 7 weeks) commercial real estate story because….. I Wanted To!
  21. Put relevant keywords into your blog’s title. Use All-In-One SEO to have more control over the titles across your blog.
  22. While I am in the middle of this…THERE ARE NO RULES! …just guidelines.
  23. Create an RSS widget for your blog on WidgetBox and make it available for your readers to embed on their own blogs if they so choose.
  24. Spend some time creating some killer posts for your blog, then link to them somewhere so that new arrivals can quickly see your best work. I use the Most Popular of All Time List. It is your best stuff which is going to sell them into becoming a subscriber.
  25. Use Evernote everywhere. It’s where you can store content ideas. Download the mobile version NOW!
  26. Read other blogs often. When starving for ideas to write about, go to your RSS reader and read related blogs. Often, your own post can be a response to a post on another blog. In fact, this is usually a good idea.
  27. When starting a blog, decide on it’s mission. Your posts should, for the most part, center around a specific theme if you want your blog to really take off. If you run a personal diary kind of blog stay on topic. If you have no specific topic, that’s fine, but realize your blog is going to be more a hobby than a positive addition to your commercial real estate business at that point.
  28. Don’t overload your blog with javascript widgets. These things slow down the load speed of your site.
  29. Use Analytics. I personally use Google Analytics as well as the WordPress.com Stats plug-in on my blog.
  30. Don’t be a PIMP. You know what I mean.
  31. Be yourself.
  32. Don’t write like you’re writing for a grade at school ( works for me!) You want your spelling and grammar to be correct, but be colloquial. Talk to people like you would normally talk to people, not as if you’re writing a PH.D. dissertation.
  33. Link To Your Social Profiles On Your Blog. Link your various social media profiles right on your blog so that your readers can connect with you outside the confines of your blog.
  34. Get Worldwide and Mobil. Use WordPress Translator and WordPress Mobil Pack.
  35. Go where your readers are. Every market is different.  I know most of my readers are pretty adept online and probably hang out in the social media space frequently. Where else are your potential readers?
  36. Equal time reading and writing. You should probably spend just as much time reading and learning as you do writing for your blog. This is how you expand your knowledge, become a better blogger, and get new ideas for your own site. Blogging isn’t all about you.
  37. Be consistent. This should be number 1. The reader will know when you are putting up something new and will give them a chance to make you a reading habit. Don’t make them work and don’t wear them out.

Any thoughts, ideas,suggestions,and points of view are always appreciated.

 

 

photo credit: <a href=”http://www.flickr.com/photos/jmoneyyyyyy/6046349308/”>jmoneyyyyyyy</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by/2.0/”>cc</a>

 

 

 

 

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  • abuchanan

    I was originally attracted to your blog because of the authenticity, consistency, promoting others and it was FUN to read. Don’t be afraid to be entertaining.

  • BobSchecter

    You neglected to make note of the fact that blogging is “work” and should be treated as a job that has to be done regularly and done well in order to produce results. And of course, it’s always good to know what you’re looking to accomplish, elsewise analysis is useless. And by the way, WordPress, Joomla, Blogger or whatever platform one chooses is not “plug-‘n-play”. There is a learning curve, often steep. And there is maintenance of the blog, the site, and the server. Lest anyone think it’s just fun, consider that Google has mentioned that 9 our of 10 blogs created in the past 10 years are already dead, with many of the remaining 10% lying dormant because the blogger has run out of steam. And by the way Duke, while Kimco can maintain some momentum through collaboration, it’s worth noting that your blog has better stats when it comes to traffic than Kimco’s. Given their place in our industry, they have more people linking back to their site, so their Rank is a tad higher, but for a solo blogger, you’re on top of your game.

  • CREOutsider

    Sad to say, Widgetbox is no longer… WebRSS or FeedWind are some alternatives.

  • Well said, Duke. Very well said. I would only add “38. Respond to comments/engage with your readers.”

  • Good post Duke. My blog is gradually increasing in readership, but I am having trouble getting people to comment and interact. Advice?

  • rsky1

    Like it…some good thoughts here…I am sharing with my Cirex News & Views members.