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Motionloft. Real World Traffic Analytics For Commercial Real Estate.

Motionloft. Real World Traffic Analytics For Commercial Real Estate.

Motionloft.com

If you are a Property Owner.

If you are a Broker.

If you are a Retailer.

Click on the links NOW!

Motionloft is a start up out of (were else) San Francisco backed by some guy named Mark Cuban.

Motionloft is a combination of hardware and software that in simple terms uses on location sensors to analyze real time traffic data.

“Why” do you ask “is this so earth shaking?” It’s REAL TIME LOCATION DATA. Read that again.

Real Time: How many times do I have to say it?

Location: It is specific to a location or building.

Data: Pedestrian and Vehicle.

Scenario:

You own/rep/have a retail location in New York and are trying to drive traffic to, find out why sales are lagging, want to know what the best hours for that location are, attract tenants to or just plain want to know how your building stacks up to your competitors

How do you find out today right this second? Tell me were that data is? How old is it? Who’s data is it?

Go ahead and base your multi- million dollar decision on ……….????…….that data.

Not any more. Own it use it analyze it in ……REAL TIME!

Back Story.

As I am known for my magnetic commercial real estate tech personality. 🙂 I get the DM email invitation bump from Motionloft.

Next is the phone call from Jon the CEO. I will have to admit he had me at Verticles. I got goosebumps.I am so easy.

I won’t bore you with the entire ADD fueled conversation but a few highlights are…

Jon sent 4 emails to Mark Cuban and BOOM a check is in the mail. That’s Balls!

They are already expanding into other Markets.Yes, New York Chicago Miami etc.

Here are two links to videos from actual users. A Broker and A Retailer.

They are looking for a large Retailer, Brokerage or Owner to set up multiple locations. They need to get some more data!

Email: hello@motionloft.com. Jon hinted that he may be open to a “special”deal.

Disruption!

Commercial Real Estate is…Data + Location.

Motionloft is….. Location + Real Time Data.

Motionloft is….. commercial real estate NEXT!

 

 

 

 

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  • Agree with everything EXCEPT real time data in Real Estate has no value versus the cost. Real-time data is a fake problem that actually makes decisions less accurate and introduce confusion into the process that helps no one.

    Headcount data may change daily, but it doesn’t matter except to the person managing seats. Your monthly (or weekly) trend works best still. Current traffic by the store matters less than your historical seasonal effects with regards to expected future traffic – again real time just confuses things.

    • Krysta Gahagen

      @twitter-122411392:disqus You make an interesting point, but I would disagree with your assessment of the uselessness of real time data. (Disclaimer: I work at Motionloft.) While access to real time data might appeal more to retailers than to property owners/brokers, there is still a benefit to having access to this information. For instance, a property owner/broker who has installed a Motionloft sensor at a location can market the location as including a Motionloft sensor – the retailer would simply need to get a subscription to the data, rather than uninstall and reinstall a sensor. The real time information is particularly valuable to retailer tenants, as they can watch traffic information to make quick decisions (i.e. promotionals) based on both historical aggregate data and real time results. Furthermore, having access to real time pedestrian and vehicle analytics means that a subscriber does not have to rely on traditional (read: unreliable) sampling and that a subscriber has access to their up-to-the-minute account whenever they that. Instead of waiting days or even weeks to receive reports on traffic, subscribers are able to get that information in real time. I understand the point you were trying to make and I guess it’s just up to the subscriber to decide for him or herself whether or not to pay attention to the real time results (though, the interface is pretty cool and watching the bar chart grow as you see traffic pass your building can be rather captivating)! If you have any other questions, please feel free to reach out via motionloft.com, following us on twitter (@motionloft), or by emailing sales@motionloft.com. Thanks again for your feedback, David!

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  • I also agree with it that some data has not collected properly and it is not so helpful to the peoples to make such decision in proper way.