Introducing RougeCrossiant The Next Generation of Innovative Co-Working.

Introducing RougeCrossiant The Next Generation of Innovative Co-Working.

I get pitched, I get pitched all the time and occasionally one just hits me and I have to get it out to the world.

In this case, it’s RougeCrossiant. They are touting themselves as the next generation of innovative coworking.

As we all know the idea and actuality of coworking is starting to dominate commercial real estate.

There are some that are still in denial of it’s greater impact. I for one am not one of those people.

It is indeed here now and changing commercial real estate forever and in my opinion all for the better.

As usual, it starts with an email and then an invitation to chat, view a pitch deck or demo.

In this case, it was all of the above.

I hopped on a call with the Ceo Yan. That’s the only name he gave. I guess it’s like Sting, Bono or Madonna.

From the start, he emphasized that they were not in anyway a traditional coworking company.

They think in only mobile and flexible terms. They are targeting a client not only willing but able to understand the way the world works today.

I asked him to explain exactly what service they were providing.

Again coworking is about the use of space and more specifically commercial real estate space.

And that’s where he got my full undivided attention.

To put it simply he stated that they were completely bypassing what we know as traditional coworking spaces and going directly to the actual home or apartment of the user.

Yes, that’s what he said, bypassing commercial real estate and going directly to the user’s space.

I was of course taken aback. How was this possible? How would this work?

He continued, for the user of space today it’s not only time consuming to commute to work it also time-consuming to occupy physical space.

I was, of course, stunned silent. He went on to explain.

RougeCrossiant has a distinct model and maximises for the user a way to optimise the entire coworking experience even when at home.

His way of thinking is that if the consumer wants that experience and if so then why not bring it right to their front door.

Amazon does the direct to consumer model. Fresh Direct does it so why not RougeCrossiant.

Once the user logs on to the app they map their exact location, he emphasized that they had built a database of all the homes in the United States by location and with it also certain data sets about the owner’s needs and wants. He did not go into detail how much data they had. He suggested that it was proprietary data and was part of the why RougeCrossiant was able to quickly ascertain what possible services the user may need.

Obviously intrigued I asked how they came up with what those services and what they may possibly be. Again he suggested that was proprietary information but that he would give me a glimpse into what some of the possibilities could be.

For instance.

Someone could request a thin bearded young man in skinny jeans, dirty shoes and sock hat come to the user’s house and just sit on the couch with a laptop playing old Tetris video games. If they thought the young man needed to be aggressive to feel a certain level of motivation then they could make them play online games in a competitive environment. possibly acting as if they were on one of those video game teams with names like Bloodbath or Vicious. He did emphasize that they would make sure to define the gender and age of the user just in case the games got too aggressive. He wanted to make sure that I understood how hard they were trying to make it a realistic gaming experience.

Another suggestion was to know enough about the user to provide stale tepid beer or Pabst if it was absolutely a must. Of course, flavored out of date coffee, even going as far as to ensure it was not organic. If that was necessary it would be an add-on or have to be provided by the user.

Another service he suggested would be in great demand was napping. He thought this could be a leader and revenue generator from day one. The ability to have someone nap for you while you or someone else does actual work is more than a quality service. He suggested it was essential to the entire experience.

I asked him about what I knew was one of the true staples of coworking and that was the networking and culture. He said that the ability to understand what pets were owned by the user was one of the key data points their engineering team had taken great pride in producing. Being able to have someone else pet the dog or cuddle with a cat could only further drive home the point of a user experience like no other in the industry. What was coworking culture if not the ability to not interact with actual humans?

I, of course, could hardly contain myself.

He mentioned there were obvious things that would come down the pipe as they progressed and gained traction in the marketplace. Ping Pong experts, Foosball playing and actual cooking of food on site. He said this one may be going out there a bit but he did want to mention it. They were toying with the idea of professional arguers. People that could help create a more realistic experience. He could not stress that enough. And of course, they would be able to add an additional person to come and argue to help make it even more realistic. He thought that would come after there A round was ticketed.

It was hard for me to find any questions to ask, he had covered precisely what his deck had said only in a more elegant way.

Just to floor me, even more, he brought up an idea they had tossed around. What if they helped the user rent their existing coworking desk? Maybe rent their chair individually, or maybe their personal coffee cup or beer glass. The IP branded glasses would be able to get a premium price for sure.

Once I sit back and took it all in I kind of thought of it as a “flip you coworking space or coworking to go” concept in some ways.

My mind was spinning.

Could this truly be?

What are your thoughts?

What does this mean for the future of commercial real estate?

Introducing RougeCrossiant The Next Generation of Innovative Co-Working.



+1 SandyJ






  • This is even better than my retail concept, Coffin Corner, the shopping center mausoleum chain. Great way for landlords to get rid of dead space, and for its members to always make sure their loved ones are nearby no matter where they move.

  • That thin, young, bearded man in skinny jeans and dirty shoes is likely just who you need to talk to about developing your first blockchain CRE app to scrape, normalize and push listing data (that matches live 1031 search criteria as it appears online) to your phone for a little human vetting.

    He’d be happy to suit up, fly to your HQ and sublet class A space one floor up from your office for the four month dev cycle at $475/hr with a $20k retainer.

    Otherwise, he’s $350/hr from RougeCrossiant with a much more flexible outlook on the retainer.

    Catch him or his cofounder in the Phillipines 24/7 on WhatsApp or Messenger.

    Fixed overhead is overrated.