We all want and some of us need to think that there is this big bad 800-lb Gorilla in our commercial real estate business.
Some of us may dream of the day when we can just tear that perceived big bad boy a new ass.Sounds fun and is certainly worth the “calling.” On a world wide scale who is the big boy? Probably a different answer for different people.So, how do you compete with or tear it a new ass?
Don’t Fear the Gorilla Fear the Little Competitors.
Sure it’s easy to spit and snort at the big meandering sloth and it’s inability to innovate.Of course they are always prioritizing the shareholders value over their customers. They are big and unadaptable,whatever they are doing now is probably what they will be doing two three or five years from now. Same sales pitch same message same product same pricing same management same CEO same ego. That kind of competition is not scary.What is scary? Smart,scrappy,savvy,nasty,lean and mean start-ups.The kind that silently quietly observes and watches the mistakes of the big dumb ass and then skips those same mistakes and copies all the good parts for literally almost no cost.
Only Compete for Customers.
If a true measure of success is total domination of a market is your only answer then stop reading. The last fifty years have left us littered with companies who tried and failed. The S&P is said to loose almost half of it’s members every ten years.Real world example:Apple has a greater value than Exxon. What customer is Apple competing for? Simple answer: Apple Customers.Why waste time trying to “beat” the gorilla? The only thing that matters is more customers every day more customers the next day more customers and then the next day more customers.
The Big Gorilla Is My Friend.
Yes, my friend. How else could a mean lean nasty little company make one hundred two hundred million dollars without the gorilla creating products that take one year to launch. Pricing models that defy all logic. Pitching the same product mix again and again.Never taking a risk and protecting their existing revenue stream even it it means their ultimate demise.Not having the ability to observe and react to the market( they think they are THE market) demands because there are too many layers of people and process,and too may people whose careers depend on maintaining the SYSTEM.Which of course goes along with completely pissing off and alienating the customer base and helping create a market that begs for an alternative. My big fat ass buddy, he’s my friend. What’s not to like?
Too Fat To See Behind It’s Big Ass.
–What ultimately takes you down may not even exist so how can you prepare? You can’t!
-Market data and knowledge is available to everyone everywhere.
-The cloud and apps=cheap or almost no cost to compete.
-Access to a global customer base.Unlimited.
-Global recognition of a new brand. One Click.Your real brand value?
-Access to capital to grow. Infinite.
-New platforms and new technologies available.Staggering.
-Market adaptability.Every minute of every day.
-Customers=Happy.Your customers.Not Happy!
-Tech/customer service company=$$$$
-Big markets first.
-Plastics…no wait….. Mobile!
-Search app launch in 2011=MySpace for commercial real estate.
Step 2: Now that was fun.
Building a billion dollar worldwide commercial MLS. What are your thoughts?
Photo Credit:http://www.flickr.com/photos/joeprice/ via Flickr