Ok, I am not really the CEO of Loopnet but, what if I was. I have a few ideas,suggestions,thoughts and questions.
– Let’s start with if it ain’t broke don’t fix it. Or, if I don’t break it we may not be around to fix it!
-Don’t look at our data base of brokers as a source of revenue look at them as a source of information and data that leads to revenue.
– The building data base, as in the” building is the data base”. What is the “data wall” define the barriers and set the standard.
– Get rid of historic and data comps…discuss that one among yourselves please.
– Mobile and the street will be my base.
– Marketing platform: Aug reality, Qr codes, Ipad, mobile apps.
– I- pad apps that feed back the data from the street. In real time.
– QR code platform that puts loopnet data into all collerateral material,for free. Make brokers love us.
– QR code platform for all Loopnet users free,with video tutorial and case study of why and how it works.
– Trulia is already doing it for residential real estate.
– Create Loopnet brokers in all markets with real time access to “street” Loopnet data.
-Pick 5 brokers in market and make them write, video cast,podcast, blog,create content and do something every week to feature the market.
– Rotate the brokers out to get fresh points of view/incentive is the abillty to put their name out as expert or show they are an idiot in the market..it’s gold.
– How do we get them to give up the data, simple we are Loopnet and already have it. The brokers will not only enhance they will make it even better = true and accurate.
– No one and I mean no one has platformed the hyper local for cre= domination of local content and data for the markets=effin $$$$.
– Phase out and abandon forms and static reports.
– Must do or watch someone do it instead and make us obsolete.
– Move data to other industries but keep tied to the building itself.
– Start today and launch an all out blitz to integrate prop mgt, archeticts,engineers,cotractors/hvac/elec/ appraisers and so on and so on.
– Get them on loopnet NOW , find a reason give them the moon, for FREE. Make them interact and do something but start, NOW!
– Oh, and make sure the BS sales pitch crap stays away …do I like lenders ?????
– Create a true standard with OSCRE.org ?? Be “THE” brand for that data standard.
– Fund a BIM database becuase someone will and whomever owns the data is the $$.
– BIM be the first be the one in the pool. Who do I get to partner? NOW!
– Research is a joke. LoopLink and online products are awesome.
– How much income from LoopLink vs. Premium vs. Comp/Historic Sale??
– Someone will give the data from two of these out for free. Which one do I defend?
– Web site changes. This Duke Long guy is a genius!
– Fund a trip to Richard Bransons island for a breakout session. Staff, they get two days, I get 2 weeks, Seems fair!
Well, not bad for a days work. Simple to do list? Pie in the sky? If you were the CEO of Loopnet what would you do? Thoughts?