How To Market Commercial Real Estate Online. Hint: Watch and Learn.

How To Market Commercial Real Estate Online. Hint: Watch!

Sitting at the desk the other day and an email popped up from Chris Fyvie out of Colliers Toronto. Chris has one of the best( commercial real estate blogs out there. He and I have exchange emails Dm’s and various thoughts and ideas about commercial real estate specifically online commercial real estate. Chris is opinionated, edgy, envelope pushing and generally ass kicking. Ok ,so enough with the “he’s so awesome stuff”. He did bring my attention to something interesting he did with video.

Take a look:

Let’s break this down:

-It’s not about Chris or Colliers or a building for that matter.

-It features a….client…… wow what a concept.

-The production values look astounding.

-The cost according to Chris was “cost effective”.

-It talks about corporate culture.

-It shows the environment of today’s real commercial real estate.

-It has REAL people in it.

-It faces the consumer or client…like we have never before.

-Don’t think so…show me!

-Embarrassed to look at your website and blog NOW?

This is how to market YOU, Your Brand and Commercial Real Estate.


Image Credit:



Duke Long