Showing your customer you know how to do it.
I have started to see it in a few markets.
Website and teams that target a specific customer base.
Case in point
C&W’s NYC Technology Group.
The technology industry is dynamic and constantly evolving – therefore, the real estate requirements surrounding this sector must also be flexible. The professionals in C&W’s NYC Technology Group share a deep understanding of the unique needs of technology firms, and will work with you to provide strategies and direction that align with your business objectives. Partnering with our team can help you achieve your real estate goals today, while anticipating the growth your firm may need for the future.
Tell them who you are and what you do…with video.
Show them a market and how it relates to them and that you actually understand what that means.
Show them that you understand their business and how commercial real estate relates to it. The Evolution If A Startup.
Give them someone who can relate to them and talk about a business they understand…..maybe even on that Twitter thing like…..
Jamie Katcher @MidtownSouthCRE
Thrown in some stats because we love the numbers maybe some news and a map of their competitors/friends and what have you got?
Cushman&Wakefield TechBeat. Beautifully Executed Consumer Facing Marketing.