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CRENow. Twitter Syndication for Commercial Real Estate Listings.

RealMassive1

First-of-Its-Kind Service Allows Tech Savvy Prospects to Quickly Find Tailored Listings That Match Their Requirements

 
AUSTIN, TX–(Marketwired – Jul 28, 2014) -RealMassive, the first source for real-time commercial real estate information, today announced the launch of CRENow™, a first of its kind Twitter syndication service that allows commercial real estate (CRE) professionals to syndicate all commercial real estate listings across Twitter. The new service allows CRE professionals to greatly extend the reach of their commercial real estate listings deep into the core demographic qualified to lease commercial space and tailor listings through keywords and hashtags specific to CRE searches. As a result, millions of qualified CRE tenants now have the easiest way possible to browse and discover ideal spaces available at any given time. The service rolls out in Austin, Texas this week before going nationwide.

Standard use of the organic listing service is free and allows RealMassive users to instantly tweet available space with the key information prospective tenants need optimized within the listing. This makes it possible for prospective tenants to quickly access details that inform their decisions including square footage, rate, sub-market, photos and a link to the space on RealMassive’s website. For an additional cost, CRE professionals can also promote their listings, which allows them to elevate the exposure of listings on Twitter.

“CRENow™ is the ultimate listing service for an amazing breed of companies that are becoming today’s most coveted tenants, including the 17 companies we support in Austin alone,” said Brett Hurt, founder of Bazaarvoice, Coremetrics and Hurt Family Investments, which is an investor in RealMassive. “These companies are very ambitious, growing market by market and increasingly run by digital natives who expect to find what they are seeking across the devices and channels they engage with every day. It’s not in their DNA to drive by a building to see if it has an ‘Available’ sign on it because it’s a waste of time and money. Now, they can simply search a term like #DowntownOfficeSpace and instantly pull all available office spaces for lease in their desired locations and opt in to receive a push notification whenever a new space that matches their requirements becomes available.”

Joshua McClure, CEO and Founder of RealMassive, said, “We are very excited to launch CRENow as another valuable way to help those listing and seeking available commercial office space to connect quickly and efficiently. Twitter was a natural channel extension of RealMassive’s services as it allows for the most accurate, searchable availability data in real-time via the most interactive, in-the-moment channel out there.”

Sam Decker, former Founder and CEO of Mass Relevance, said, “Today’s economy requires businesses to leverage social media to maximize both their efficiency and scale. RealMassive’s recognition of how CRE pros can put Twitter to use to extend the reach and targeting of their listings in a way historically impossible is a key example of the right way to drive social ROI.”

“What RealMassive is doing is nothing short of groundbreaking for the industry,” said Dick Anderson, Partner at HPI Real Estate Services & Investments. “I expect this Twitter Syndication tool to have a transformative, permanent impact on the industry. The fact that anyone can now simply search for accurate office space listings through Twitter hashtags is a simple but brilliant solution to issues that have long plagued CRE like stale data. I also love the fact that this tool allows me to be constantly connected to my customers on Twitter, one of the most relevant social media channels available.”

RealMassive expects CRENow™ to greatly accelerate the listing and leasing of commercial office space. As such, they will monitor the listings and de-listings of available spaces in order to report on the effectiveness of the service. Those interested in learning more or accessing the service may register on www.realmassive.com or follow @AustinCREFeed

About RealMassive:

RealMassive™ is the first source for real-time commercial real estate information. The company provides a powerful yet easy way to help commercial real estate professionals collaborate and streamline their marketing efforts while gaining critical insight into the performance of their space and buildings. Tenant reps gain access to accurate availability data through the intuitive tools they need to analyze spaces collaboratively with their customers. RealMassive’s cloud-based marketing platform greatly reduces costs and accelerates space identification and deal flow. Sign up today: www.realmassive.com @realmassive

RealMassive is headquartered in Austin, TX, and serves the Austin, Dallas, Houston, and San Antonio commercial real estate markets.

My take.

RealMassive is a great company with a killer team producing innovative products.

Do we need/want listings in our Twitter feeds?

We can always click the block or mute button.

What happened to the “no listings push” unwritten rule for #CRE on Twitter?

This is what is and will be for commercial real estate online?

Your thoughts opinions and points of view are always encouraged and appreciated.

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  • I don’t know which way this is going to go…As a vocal preacher in the past against tweeting listings, you know my first reaction. That being said, the comment that “this tool allows me to be constantly connected to my customers on Twitter” is somewhat compelling. Will be interesting to see if this gains legs.

  • abuchanan

    There was…maybe still is…a Canadian company that was a listing tweeting machine…like Fantasia…they just kept rolling and rolling…stop already! Unless I am repping a national investor or occupant, I really don’t care about listings on Twitter

  • Vicky Salizar

    yawn, another site to go to and list space on. When will people understand that there is no way to supplant LoopNet by simply introducing another listing site. No chance in hell they will get enough traction.

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