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CRELOW. Discover The Perfect Office Space.

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MINNEAPOLIS – A new web site promises to change the commercial real estate game in the Twin Cities and beyond. Introducing Crelow.com, a high tech, online matchmaking service that connects tenants with their ideal office space directly, enabling them to find a better fit, faster.

“The commercial real estate market has operated in the same way for years,” says Jim Simpson, CEO and founder of Crelow. “Like many other industries, technology is changing the game and this is a great way for tenants looking for office space to make their needs known to everyone in the market without relying on tenant brokers who might only bring them a handful of options.”

Here’s how it works: the user logs in and selects the essentials of their desired office space, including details such as location, square footage, parking needs, proximity to retail and coffee shops, kitchens, conference rooms, LEED certification, whether pets are allowed and more. The tenant specifies what’s required, what’s desired and the price they are willing to pay. Those details are then conveyed to the entire commercial real estate market in a call for bids, without going through a tenant broker.

From there, owners and their representatives submit bids directly to the tenant, whose identity remains confidential. Once the tenant expresses interest in a bid, Crelow introduces the two parties and lets them do the rest.

“This should speed up the entire process for the tenant, which often takes a year or more,” says Patrick Hagen, Crelow chief customer officer and co-founder. “Our goal is to empower tenants to find the perfect office space by gathering bids directly from all the owner reps in the market. By removing a middleman, we also dramatically reduce the brokerage commissions on the deal,” says Hagen.

Crelow receives a small referral fee paid directly by the property owner, but only if a lease is signed. Simpson estimates that property owners will save 30 to 40 percent on brokerage commissions, which can be passed along to the tenant.

Simpson was formerly co-owner and president of Periscope, the first fully integrated marketing communications agency in the Twin Cities, and one of the largest independent advertising and digital marketing agencies in the U.S. Simpson brings along 20-year colleagues Hagen, Klay DeVries, product manager, and Matt Christianson, chief technology officer, along with a staff of developers, planners and creatives. Crelow’s team members have extensive experience in the fields of software development, marketing, business incubation and growth.

Crelow.com launches in Minneapolis this month, with plans to expand throughout the country in 2015.

About Crelow.

Contact Crelow.

I’m leaving you, Bob. Crelow, where have you been all my life? #Ineedspace

Crelow Testiomonials- From Real Office Space Tenants.

An Industry Expert Perspective from Scott Tankenoff, Managing Partner, Hillcrest Development. 

Every day more and more and more. #CRE #TECH

Cheering for you Crelow!

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  • Jim Simpson

    Thanks Duke! We’re getting good feedback.
    -Jim

  • Chase Pursley

    I like this concept a lot.

    • Duke Long

      Tenant facing……what a concept.

  • abuchanan

    “By removing a middleman, we also dramatically reduce the brokerage commissions on the deal,” says Hagen.”…hmmm, the Grinch?

  • Lowell Peabody

    If the question they are answering is how to save time, in many cases, they miss the mark. The bulk of time is in negotiating the final lease terms (and boy do deals change there!), designing space and then building it. Making an initial selection is the easy part. If the question is how to avoid the unnecessary expense of a tenant representative, how does a tenant bring themselves up to speed with market dynamics, design and space utilization concepts, TI budgeting, judgements on owners, buildings and managers? Are they really saving money for a needless expense? Doubtful. How do they avoid the inevitable dead ends from a mass solicitation. How does this help tenants leverage themselves and create serious competition for their business? How does this save time? How do they counter balance the knowledge of a landlord and the property broker, who are ganged up against them, to protect their position in the lease transaction? I understand, I think, what the creators are trying to accomplish but this currently seems short of the goal. They don’t have to embrace brokers, though I feel that could be a part, but the concept needs to be more than merely a “request for Offer” app to really be a seriously valuable service. IMHO

    • gavin

      Agreed. Why would a tenant possibly agree to this? You think any “savings” will be passed back to the tenant? The tenant will likely have no idea how much the owner actually saved after the negotiation process. I’m not a CRE broker or tenant rep, but did recently lease some office space. I was frustrated by the system and never felt like any of the parties, or other entities I explored, had my best interest in mind. I would be willing to pay if someone simply demonstrated to me that this made sense. It probably would.

  • rsky1

    Can’t wait for feedback on my weekly newsletter email aggregation on this. Sure to stir some feathers.