I will be attending the Colliers International Conference in Chicago this week as a guest. I have been invited to be on a panel that will discuss social media and commercial real estate. Of course any good panel needs a little prep and we have had some conference calls to discuss and define some general questions,topics and takeaways.The people are sharp professional and smart as hell (many thanks up front to Jodie Poirier for moderating or as I call it bull herding.) and I am looking forward to sharing and learning. One of the panelist is the CEO of Colliers Atlanta Bob Mathews. He mentioned a site that the Atlanta Colliers offices had put a considerable amount of time, money and effort into called www.connectcolliersatl.com.
So I jumped on and took a look. Well, the questions and thoughts just started to flow.
1. The effort and thought to do this in the first place.
2. National regional local commercial real estate news.
3. Opinions and stats about the commercial real estate market.
4. Videos. They are harder to do than you think.
5. Great Branding.
6. Like the LinkedIn connect and company page.
7. Social Media contact points or “channels”.
1. Where are the real people of Colliers Atlanta?
2. What other content could be put on the blog?
3. Why not blog every 3 -4 days. The content ideas are in the thousands.
4. What is driving traffic to this site? Analytics?
5. What is the real audience?
6. Does just one person have access to put content on the site or is it specifically designed to be “filtered”?
7. Is the client/consumer getting a real look at the Atlanta market or has someone decided this is all they need to see.
8. Is this site just for recruiting? To say “yes we do understand social media”.
9. How do I find property for sale/lease?
10. Contact. Contact for what and who? The press? What do they have to do with this site?
11. Contact. What about a specific building or person and all their contact info that they will immediately respond to. Test this… I DARE YOU!
12. Map of all available properties? How about scroll over and get immediate building info and contact info. CLICK.
13. Twitter feed. Just for PR? Come on man!
Let’s be clear!
In no way shape or form am I criticizing Colliers Atlanta or their time, effort, people or execution of this site. Just the opposite in fact. I am trying to show what I consider is an example of what commercial real estate and the online space/experience/brokerage/professional is doing today. Anyone can sit back and say well, you should do this and do this. Doing it is a hell of a lot harder than it looks. Kudos to the Colliers Atlanta team for pushing the edge and sticking it out there. I would certainly enjoy any thoughts comments. By the way how does YOUR online commercial space compare?