We do not tell the story of what commercial real estate is.
We do not create a compelling story.
We do not even try.
Is it too boring?
Is it too hard?
What we are!
We are where the human race works.
We are where the human race creates.
We are where the human race communicates.
We are where the human race interacts.
We are where the human race feels part of a team and community.
We are every office floor building block city.
What does this say to the world?
“Can’t compare Red Bull to us. That’s not fair. Different segment. Different product.”
What does Red Bull sell again?
Red Bull tells a story.
Red Bull creates the story.
Red Bull is the story.
Commercial Real Estate And Storytelling. Once Upon A Time.