Commercial Real Estate Photography. WOW!

Commercial Real Estate Photography. WOW!

It Sucks!

Now you know this is going to be to easy to say but it just plain SUCKS!

There is not even anyone who will argue the other side of this point.

I could show a thousand examples or maybe just give you the link to google commercial real estate photos and…..

Let the pictures speak for themselves.

Ah the symbolism…it’s sad…looking up to the monolith and showing how big someone thinks their”member” really is.

The “real” people in suits shaking hands and looking like they are actually doing something….real.

And of course the number one must go to commercial real estate pic…….

The reflective generic sparkly glittering glass shot.


That’s it?

That’s how we want to project commercial real estate to the world?

Obviously or we would change that right?

I guess not!

What should we do at the very least.

Simple do what does.

They know how to do photography.

They do it professionally and they do it all over the entire world.

Why in the hell commercial real estate does not do this is …..way beyond me.

Oh wait I know it makes way to much sense.

And of course the decision makers of commercial real estate have yet to see the true value of a photograph.


The airbnb model is brilliant.

It’s simple.

It creates value.

It shows the property or space in a beautiful and profession form……

To the consumer!

Thoughts opinions comments and points of view are always appreciated.


Duke Long


  • I love airbnb we have booked locations worldwide, all from my android or “I”device. There are commercial apps for finding shared office space. Never dug to find anything beyond myself. Dig around in the play store, in certain someone will break this ground. Hopefully they can do it as unbiased and well as airbnb!

  • Right on!! Anyone with a smart phone, at least, takes pictures of buildings Point and shoot, snow or other offseason, blemishes and all. Usually taken in hast by a broker or a junior broker/assistant. The pictures generally suck! Everybody involved should be demanding better! AirBNB is interesting as it attracts and uses local photographers in the cities and communities they cover. Great idea! They know the places can provide a sense of community as well as great photograpy. Nice model!

  • Agents take their own photos so it’s easier for LoopNet and CoStar to strip them of their copyrights (<–sarcasm). If the photos were done professionally agents might only get a right to use – not own – a photograph and sometimes for a limited amount of time. Wonder how LoopNet/CoStar would deal with that…

  • Could not agree more! I’m a hack photographer so I make a habit of shooting all my listings (in fact, just got back from shooting some interior shots of a small sublease listing I just took on). You wouldn’t put a floor plan on a brochure with a big coffee cup ring on it, would you? Then what the heck is with pointing your camera straight at the sun? You’re going to make how much money marketing that property? Then spend a few bucks on a photographer to put your clients asset in a good light!

  • I know this is old, but I wanted to comment anyways.

    I went out and bought a wide angle lens for my DSLR, to make sure that when I can showcase a property, it is shown the best way possible. It allows our listings to really stand out and lets our owners feel good that we are willing to show their investment correctly.