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Augmented Reality and The Future of Retail. GoldRun

Everyone knows how much I love augmented reality. It keeps creeping in and creeping in to our everyday life. The mobile visual interactive platform is reshaping our shopping experiences. Take a look at GoldRun.

GoldRun specializes in interactive experiences accessible directly on the app platform, which hosts various campaigns at one time. For example, clothing retailer H&M can hold a virtual photo-based scavenger hunt, while New York Giants fans can virtually try on the Super Bowl XLVI championship ring and share photos online.

The company’s versatile app makes it possible to reach a global population, or to geo-target audiences accordingly. A successful GoldRun campaign with Esquire Magazine targeted individuals at Barnes & Noble’s 700 national locations. To “Find Brooklyn Decker” — the magazine’s February cover girl — fans needed to download GoldRun and visit the bookstore. Users could find the fun-loving model hanging out in the magazine aisle.

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