7 Deadly Sins of Online Commercial Real Estate. You Know You Are Guilty.

The 7 Deadly Sins of Online Commercial Real Estate.You know you are guilty.

1.Lust:  An emotional force that is directly associated with the thinking or fantasizing about one’s desire.
That online listing.You know the one your competitor has posted that you have bookmarked and look at everyday.
-After the interns…online…you know what I’m talking about.
-After the IPO or mergers…you know the ones. Damn I should have bought that stock.
2.Gluttony: Over indulgence to the point of waste.
Time spent on Twitter,Facebook,LinkedIn,Netflix,YouTube and your blog stats.
-Writing a blatant PR/BS post about your company/product/property with links…and blast it out 8 times a day for 3 days straight.
-Tweeting,posting EVERY TIME you or your kids eat drink or take a piss. 18,000 tweets? Shut the eff up and listen.
-Following,friending or connecting just to PITCH.
-Thinking that cussing makes you “edgey”
3.Greed: Possess more than one needs or deserves.
Followers on any of the above mentioned networks.
-Thinking that putting”these opinions are my own” in your profile exempts your company that shitstorm you create…while getting a check from them.
4.Sloth: Emotionally inactive and wasting due to lack of use, concerning a skill, or intangible ideal.
-Foursquare,Quora,Listing email blasts.
-Not getting off your fat ass and actually meeting people you connect with online for real business.$$$$
-Sitting behind the computer ALL DAY and then dismissing online commercial real estate like it’s beneath someone with your “experience”(while starving your fat ass off!)
-Automation of ANY kind. Lazy!
5.Wrath: Strong vengeful anger or indignation.
At someone actually voiceing an opinion…that does completely agree with yours.
-At me for not kissing your ass and posting your shitty blog post/product/name.
-At me for what number you were on a list that is just made up to help you in the first place.
-At me for leaving you or someone off a list.(you are effin kidding me …right?) Note to self: Check legality of posting personal emails.
6.EnvyA feeling of discontent or covetousness with regard to another’s advantages or success.
-Someone else’s followers,friends,blog stats,or perceived”influence.”
-@joshuabliss. His attitude. Damn, I use to have that piss and vinegar and was good at it! Miss those days! If they had Twitter back then.I would be in JAIL!
7.Pride:  An inward directed (feeling) emotion that exemplifies an inflated sense of one’s personal status.
Calling attention to posting,or putting in your profile….Guru,Ninja,Marketing Conversationalist,Cowboy,Expert,Early Adopter,add your own_____ here.
-Using phrases like”increase online ROI” or “brand leverage” in the same sentence with commercial real estate.
-Trash talk about the number of conferences you attend and or “speak” at.
-Posting all your awards and letters of accomplishments.It’s not 1985 and your potential client does not give a shit. They only care about themselves.
-Aggregating any and all commercial real estate news/views/stats/opinions/deals as if you are the only one with a computer and if you don’t you then ponder is it really worth reading.
In case you are wondering or have already figured it out. I am most likely guilty of all of the above many times over.Probably not some of my more brilliant or inspiring moments but don’t we all at one time or the other need to hit the wall and bounce back and take a good look at our business and or ourselves online. Thoughts?
Photo Credit:http://www.flickr.com/photos/elycefeliz/ via Flickr

Duke Long


  • OK, you got me thinking and wanting to write more, so here I go:

    1. Lust, OK, I must admit that there is some of that. I do, on occasion see a competitor’s show and feel like kicking myself in the butt for not thinking of that first or not getting off my butt and doing it first. See #4. Oh, yeah, the intern thing too.

    2. Gluttony: Look at my picture, need I say more? Then again, I have been losing weight. With that being said, I don’t follow, friend or connect, just to pitch.

    3. Greed: I don’t see that one and I can’t think of anything funny to say about that at the moment.

    4. Sloth: Hey, it’s 5:00 AM on Sunday morning and I am up to do some work. Then again, why am I writing this. Is loss of focus or distraction one of the 7 deadly sins? Maybe I should look at #1 again?

    5. Wrath: Now don’t get me started. I’ve got two opposing counsel who I am just going to cream. The only difference between how I would have done it 30 years ago and now is that then I would have looked more like the Alien (you know from the movie), while now, I bide my time, gather my strength and pick the right time to get my revenge for their arrogance. How dare they talk to me like that. Oh, and maybe I ought to add 1 or 2 clients and judges to that list.

    6. Envy: Not generally, but I do wish that I could write like you. I might add that I am also envious of those cool sunglasses that you wear and how you talk in the car as you drive and look at the camera rather than the road.

    7. This usually doesn’t happen to offen to me because for the most part, I am too wrapped up in 1 through 6. However, recently, we have been putting together a press kit and we have considered the guru and nearly everything else you’ve listed. Fortunately, I haven’t stopped laughing when other’s have tried to use some of those words to describe me. Frankly, I would use some of those words, but no one seems to know me like I do and I know all of my dirty little 7 sins.

  • 1. Only over certain properties. I usually pick the flaws to death to feel better about myself.

    2. Yeah, I waste a lot of time not working. About to break that habit. And I cuss to make a point, although an eff bomb got me unfriended on FB in a post about the debt ceiling. Makes me wish there was a wonderlic test to vote.

    3. Nope. Corp twit says nice things, my twit says everything.

    4. Picked my poisons and sticking with them (for 3 years til SM changes).

    5. Only for people that have no capacity to think and understand viewpoints (I’m Republican and am sick of the Democrat hate).

    6. What can I say, that @joshuabliss dude is a cool cat. Smart and full of snarky bullshit. 😀

    7. Modern day “boastfulness”. I take pride in changing the PE industry for my partners. Sure, we do it to make money, but we hate the CRE bullshit status quo. BTW, you will never see that at PBA. Cause we love clean, aesthetic offices, not cause we hate showing off, hahaha!!

  • oh, btw, you can post personal emails all day long. Confidentiality footers have no legal weight. Just don’t disclose any proprietary info and the rest of the email is fair game. You can not enforce “unilateral confidentiality”, or any other explicit or implied contract terms. Some of us with legal training, or family, or just cause we’ve been around the block know this. ChrisNNN post about Tesco highlight what we deal with all the time. Footers are WORTHLESS, delete them corpo brokerages, or eat my response letter and pay my hourly for responding. 🙂

  • Duke I do so enjoy the value and content you deliver and your dry sense of humor..especially having the courage to include yourself! You give us all pause to see where we fit into the 7 sins. Love the banter between you and Howard roflmao!

  • It is really, once again, all about that magic word — content — does it serve a greater purpose? If not don’t publish! Help people or inspire people that’s it. Just remember words do have power and we are not always correct in what we say be humble enough to retract what causes harm or in other words avoid number 7 Pride… Thanks Duke you did it again!

  • Duke, you hit the ball out of the park on this one. Bloggers, Twits, others gettin their hate on because they don’t like the completely arbitrary placement on your ranking lists? Wow! Apparently they aren’t busy enough in their CRE practice. Just sayin’… Seriously, this is a great post. Keem ’em coming!