10 “Things” Commercial Real Estate Needs For 2011

Oh no not another list! My list of 10 “things” I would like to see for 2011.

1. Commercial real estate site index by category: tech, listing, mls/cie’s,mobile,software apps,I- pad apps,I-phone,broker sites,mtg and title, lead generation,video,crm, analytics,social community,mapping, WordPress, etc.

2.  A blog just about commercial real estate tech tools and how to use them!  Not spammy sales BS. Just free good stuff….think of the traffic.

3.  20 page how to for commercial real estate and social media that is not dated (maybe updated monthly.) I saw one with Myspace as a site to be on…really!

4. One and I mean one place to download commercial real estate listings that will aggregate out to all sites just like Listhub for residential.

5. White paper: Social media is dead. What is next?

6.  Site that combines start up tech and skills with vc integration and of course commercial real estate.  Hey, San Francisco are you listening?

7. Create independent (as in no association of any kind involved in) commercial real estate innovation awards or recognition. Software,brokerage, start-up,apps, plugins, sites etc.  Again, just for commercial real estate.

8. LinkedIn creates an app that allows profiles to make me live and mobile for commercial real estate…or I may find another place to connect with my commercial real estate network.

9. Stats as in up to the second stats on distressed commercial real estate inventory that I can access for any market. We all paid out the… to bail the banks out.  How about FULL disclosure?

10. White paper: Facebook will not exists in 5 years so why are you wasting so much time?  What should you be doing instead?

My thoughts on some things I would like to read, see, have some fun with and maybe even get involved in for commercial real estate in 2011. What is your list of 10?

Duke Long


  • I’d like to hear more on your thoughts about Social Media’s demise. I agree it will change dramatically in terms of how it’s delivered but as a concept, I believe Social Media is certainly here to stay, just in new and more robust iterations.

    For example, Twitter, in an of itself, is the perfect “post once/read many” tool, ideal for communications on every level, way beyond simple message marketing.

    I very much like your idea of the tech blog for CRE. Remember Peter Pike?

    • Craig,
      I have been trying to find Peter Pike and do a post on him. I asked around on Twitter to no avail. The CRE Tech Tools Blog combined with a site index…great idea in my opinion…do I have the time???>>>that is the question. As far as SM demise…it’s more of a what will we evolve into. Think about the evolution of browsers,mapping,phone apps, etc. Remember Aol and when all businesses had to get keywords on it. Just thoughts. What are yours?

  • We are working on #’s 1, 2, and 3.

    #4 I can’t envision.

    #5 I disagree with vehemently.

    #6 is way more tech than our industry can deal with.

    #7 I’ve spoken to a few organizations about this since as we pull out of the recession, industry source recognition will provide individuals with sorely needed exposure. However a common format and measurable criteria are too subjective to agree upon.

    #8 LinkedIn is far too broadbased to do any real good for our industry. Targeted, niched groups and sites will prevail once everyone is back to work.

    #9 will never happen because every property is essentially distressed. And with no agreed method for valuation, putting some nebulous figure on their books would bankrupt not only the lenders, but the FDIC as well. We’ll bypass the distressed stage and go right back into an open marketplace once consumer demand for our products makes our products viable again.

    #10 I wouldn’t agree that FB will be dead in 5 years, but I do think it will be fighting for its life. And, since for now most of it is free, it is an ideal resource for leaning how best to use whatever platform replaces it. Surely that platform will be more business friendly but likely more costly as well.

    Just my opinion. I could very well be wrong, as I often am.

  • Peter Pike’s timing was perfect, right in the middle of the dot.com boom. I was quoted in his newsletter twice, which was great fun, and even attended the conference in San Fran. Quite the movement, but unfortunately, that’s all it was.

    The keyword concept is still alive and well, right? They’re called “Tags.” Why don’t more CRE sites use them?

    I’m a prospective tenant, I want “Class A” space when poking around on a landlord’s site. Or, I want “Madison” for a Madison Ave locale. CRE is so bent on the search by size they forget that untouched marketing channels exist within the other facets of a building.

    In terms of universal Web sites, the industry is burying itself. To update one listing, a broker has to touch LoopNet, CoStar, CCIM Realsite (or whatever its called) and then any local service that may have been built.

    I think the fear of losing the “old boy” mentality in the CRE transaction prevents the full adoption of a true MLS model. Not only that, it’s too hard to discern details. A space may be 10,000 sf, but also endless sub-dividable, so how would that be translated into search functionality?

    Big questions indeed that it seems only a few want to even address. Which is why I’m happy I came across your blog.