10 signs that you love to read (too much) commercial real estate online stuff

10.  You have not done a deal in a year.

Hey, you have all the time in the world so why not bone up on the biz.

9.  You do a ton of deals and read to learn.

Admit it.  There is a ton of “noise” out there, but you filter pretty well and find some useful nuggets that help push your business.

8.  Fashion tips.

Have you seen the Gaga gal and the Kardashiannna chick with the big butt?  Inspiring is it not?

7.  No one quotes Tony Robbins or that Gary Vanderwine guy.

Let’s be honest, any day that goes by without some earth shattering wisdom from these two is a plus.

6.  You think commercial real estate writing is exciting?

As a side note there are 1100 separate blog entries in Google for “cooking makes me happy.”  Sounds just as exciting…Really!

5.  You don’t have time to read because you are too busy actually creating deals.

God Bless and God Speed.

4.  The Stats.

The number are sooo pretty.  If you read them long enough they all start to make sense…..kinda.

3.  Credibility.

At least you can check out the content and the writers . As opposed to say checking ESPN and finding out for sure that Brett Favre IS retired.

2.  Breaking News, Breaking News.

It is a little cool to be up on your market and the market in general, way before that guy…you know MR. Longtime WSJ and Barron’s reader down the hall.   He will catch on…maybe.

1. No Bullshit

You have been in the business.  You have been “around the block” as they say.   It does not take a hell of a lot to hit your BS meter.  Most of the stuff you are reading is the real stuff, written by real people, with real world experience doing real commercial real estate business every day.  Maybe you should jump in and put a little something out there too.  Might help somebody out.  Can’t really hurt can it?

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Duke Long


  • Duke hi I agree with you professionals need intelligence but they don’t have time to sort through all the nonsense on the internet. Like you I see that most CRE organizations are experimenting with various social media sources/tools. But it’s mainly to see if they get lucky because something sticks. They typically have no objectives or strategy, and after a while they get confused and/or disappointed and lose patience.

    There’s too much noise online so we developed a solution for people who are tired of wasting time engaging with the wrong bloggers (not you!). We have a proprietary algorithm that aggregates and filters over 5,000 CRE-relevant sources (press feeds, websites, blogs, Twitter, Google Buzz, Yahoo forums, LinkedIn answers and network updates, FaceBook Fan Pages and group walls, YouTube, Digg and CREOpoint).

    We then prioritize online movers and shakers by topic (e.g., midwest, distressed, green building) so that people can quickly get news they can use and see how influential their site, blog or twitter handle are Vs. competitors. It also allows the identification of opinion leaders who talk more about competitors than about them so that they can reach out to them to correct the problem.

    Thanks for sharing your thoughts and I look forward to continuing our conversation.